Today, as internet competition increases, SEO has become very important. Under the title Looking Ahead: The Future of SEO in 2024, our SEO experts will take a deeper look at our digital journey on this important subject. The results will have significant strategic value for the next five years. In this article, we will see what we can expect from our journey from today to 2024.
Looking Ahead: The Future of SEO in 2025
SEO, or search engine optimisation, is an online advertising strategy designed to always achieve better results. Today, many websites or e-commerce stores work on SEO to get the highest possible rankings from search engines. However, the rules and search engine algorithms regarding SEO are constantly changing. Search engines, in particular, are now much more flexible in correcting grammatical errors. Therefore, there will continue to be changes and developments in SEO strategies every year.
It is not easy to predict how SEO will look in 2025. However, some point to some developments in this area. In addition to current studies, some new trends may emerge.
Updating Algorithms
Google, Bing, and other search engines operate in an environment where search results are constantly changing and evolving. Therefore, the algorithms of search engines may also change in 2024. It is said that Google will continue to take important steps by updating its algorithms, especially to increase the accuracy of search results.
In addition, search engines will start to offer integrated features for mobile devices to increase the efficiency and user experience in search results. These features will allow search results to be customized according to the device and the user’s search preference.
Video SEO
Video SEO allows all websites to benefit from the increasing number of videos in search engines. In order to get the best results in search results with video SEO, websites should use the features that require optimising video content.
Video SEO is a technique used to ensure that a video ranks better in search engines. You try to ensure that video content is better understood by search engines by using different methods, such as tagging videos with keywords, making descriptions permanent, and using correct metadata.
Social Media SEO
Today, social media has become an important resource for search engines. Social media SEO targets content shared on social media to improve search results in search engines.
Social media SEO will ensure that search queries include content spread on social media. This will ensure that search results are more up-to-date and customized.
Voice Search SEO
Voice search is a technique used to improve queries and search results in search engines. Voice search helps search engines understand that voice search queries should be performed within the context of meaning in order to provide more accurate answers.
In 2025, voice search SEO will become more important. It will try to learn more about how voice search results can be customised to improve the accuracy of results and user experience.
Advanced SEO Techniques
SEO has evolved a lot since 2004 and is now much more complex. In 2024, SEO strategies will evolve even more, and more specialised SEO techniques can be used.
Advanced SEO techniques will make the search engine optimisation process faster and more efficient. This will provide a better understanding of search engine algorithms for websites to achieve higher rankings in search engines.
Although it is difficult to predict the future of SEO in 2025, it is expected that trends such as updating search engine algorithms, video SEO, social media SEO, voice search SEO, and advanced SEO techniques will emerge. All these trends will make the search engine optimisation process faster and more efficient and will increase the accuracy of search results.